The Governing Board has approved the service contract for promoting the city’s cultural heritage and landscape.
The contract will have a duration of two years, renewable for an identical period.
Through this contract, the Directorate General of Cultural Heritage and Urban Landscape will launch initiatives to bring citizens closer to their cultural heritage and foster responsibility for its conservation and protection.
Among the programs promoted for this purpose are ‘Pasea Madrid’ (Walk through Madrid), ‘Madrid Otra Mirada’ (Madrid Another Look), ‘Abierto por restauración’ (Open for Restoration), ‘Madrid, un libro abierto’ (Madrid, an Open Book), and ‘Madrid es paisaje’ (Madrid is Landscape).
The Governing Board has approved the service contract for the provision of guided tours and heritage education activities organized by the General Directorate of Cultural Heritage and Urban Landscape of the Department of Culture, Tourism, and Sport. As reported by the Deputy Mayor and municipal spokesperson, Inma Sanz, the contract will have a duration of two years, renewable for the same period, and a tender amount of €560,000 (€561,528).
This contract will allow the city to fulfill its objective of promoting and disseminating the city’s cultural heritage and landscape through various programs, including ‘Pasea Madrid’ (Walk through Madrid), ‘Madrid Otra Mirada’ (Madrid Another Look), ‘Abierto por restauración’ (Open for Restoration), ‘Madrid, un libro abierto’ (Madrid, an Open Book), and ‘Madrid es paisaje’ (Madrid is Landscape), all of which are annual initiatives.
Dissemination and Conservation of Heritage Values
The ‘Pasea Madrid’ program began with 10,000 places available annually, a figure that has increased each year to over 50,000 currently offered. This initiative is structured around 30 itineraries offered throughout the year, showcasing the city’s most representative cultural heritage and highlighting the value of its districts. Currently, tours under this program are underway, and the second campaign of the year is expected to begin in October.
‘Madrid Otra Mirada’ invites citizens to discover nearly two hundred buildings and elements of high heritage value in the city. Nearly 25,000 people participated in this initiative in 2025. This year, due to the large number of participating institutions, the program will move from the third weekend of October to the entire week of October 12th.
The ‘Open for Restoration’ program, for its part, includes free guided tours of cultural assets undergoing restoration, provided the methodology used in the work allows it. Thus, ‘Open for Restoration’ is not only a heritage outreach project, but also a preventive conservation exercise that seeks to involve citizens in protecting the city’s cultural legacy. More than 17,000 people participated in the 2024 and 2025 editions of this program.
Another initiative that will be supported thanks to the contract approved today by the Governing Board is ‘Madrid, an Open Book,’ an educational program promoted by the Directorate General for Families. In 2025, this program organized workshops and interactive visits for school groups focused on the Landscape of Light and the Beti Jai pelota court, which were attended by nearly 4,000 students. New for the 2026-2027 school year is a new initiative that will allow children to explore the city’s cultural landscape through visits to a network of urban viewpoints, increasing the number of participants to 5,500.
‘Madrid is Landscape’ was created in 2025 with the aim of bringing the values of the landscape closer to the city’s residents. This project includes not only guided tours but also roundtables, workshops, and audiovisual presentations, among other activities. The first edition of this initiative, which was conceived as an annual program, attracted more than 4,000 participants. The next edition of this program will begin on October 19.
